NN07 stands for No Nationality 2007 (the year the company was founded). And the borderless view of the world permeates the soul of the brand.
The idea is that NN07's clothes shall be worn by the owner to get a personal touch over time. To achieve this the quality must of course be really good. And this is something the Danish Swedish founders really cares about. Japanese needlecraft and Japanese cotton fabrics are often used and NN07 have become famous for their comfortabe chinos and washed, soft and pleasant shirts and sweaters.